Monday 8 September 2008

Cause and Result

http://www.flo-joe.co.uk/cae/students/writing/linking/time.htm 1. The accident happened because of terrible weather.The accident ........ bad weather. (RESULT)was the result ofhappened as a result of2. The train was cancelled so I missed my appointment......... the cancellation I missed my appointment. (CONSEQUENCE)As a consequence of3. They decided to buy a new car because of the problems they were having with their old one.They decided to buy a new car ........ problems with their old one. (SINCE)since they had been havingsince they were havingsince they had had4. We were unable to contact you as communications were so poor.We couldn't contact you ........ communications were so poor. (OWING)owing to the fact that5. You have been late every morning this week so we have deducted the lost time from your wages.We have deducted money from your wages ........ you have been late every morning this week. (DUE) due to the fact that6. I was sent home from school because I was feeling sick.The student was sent home ........ the fact that he was feeling sick. (ACCOUNT)on account of7. It was too far to walk so we caught the bus.We got the bus as ........ to walk. (ENOUGH)it was not near enough8. The film was so boring that we decided to leave early......... we decided to leave early. (SUCH)It was such a boring film

exercise--addition

http://www.flo-joe.co.uk/cae/students/writing/linking/addition.htm 1 I overslept this morning. ........ , my car ran out of petrol on the way to work. (not only that)2 The report is expected to be critical of the industry. ........, it is likely to recommend extensive changes to production. (Futhermore)3 The witness claims to have seen the suspect at the scene of the crime. ........, the police are in possession of video evidence of the man entering the building. (Moreover)4 ........ the wonderful main meal we also had a delicious pudding. (Besides)5 If you're going into town could you get me some shampoo? ........, we need some more bread. (Also)6 Payments to your account have fallen behind considerably. ........, on several occasions your credit limit has been exceeded. (moreover)7 It was a brilliant game. ........, we didn't have to pay to get in! (what's more)8 The meeting concluded without any agreement being reached. ........, several further issues arose. (_in additon)

Idea and Art

Some time we need not the real academic website to help our studying. Acturally, some website of some top company is really usefull. It is full with creative. 1 Top three media company with their idea The Ogilvy media company's website, which is one of the greatest media company in the world. I can get many idea about creative. It's great. http://www.ogilvy.com/ Leoburnet, another media company's website. But most of the creating from is more fantastic. It can be said the top three best media company in the world. http://www.leoburnett.com/ JWT, this conpany is famous as their great creative. Many crazy idea you can find here. http://www.jwt.com/ 2 The most great Auction company with thire art Christies,The most famous auction agency official website http://www.christies.com/ Sothebys, their art may be more then the art in National Gallery. Because they update their "exhibition" every week http://www.sothebys.com/

exercise--Contrast

http://www.flo-joe.co.uk/cae/students/writing/linking/contrast.htm 1 The team haven't been playing too well. ......, they are expected to win this afternoon .(Nevertheless) 2 ........ in nearly every country in the world they drive on the right, in England they insist on driving on the left. (While) 3 ........ to the north, which will remain warm and sunny, the south will become cloudy during the early morning. (In contrast) 4 He couldn't get the machine to work ........ following the instructions carefully. (despite) 5 I'm not tired at all. ........, I'm feeling full of energy.(On the contrary) 6 ........ the computer had recently been repaired, it still kept crashing. (Although) 7 I know we agreed to raise the issue at the next meeting ........ we simply won't have the time to discuss it. (but) 8 The man was arrested ........ claiming to have been nowhere near the scene of the crime.(in spite of)

Essay: Globalization

Introduction: Over the past few decades, with the dramatic development of the world, globalization has become an inevitable issue. Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology (Liang, 2004, P.4). And the impact of globalization, especial the impact to the certain fields which we concerned, is the most significant part of this issue. And the globalization process will effect on economic development, on international business, on culture and even on the mind of people. However, people would argue that it is the greatest event during the whole human history. It is generally agreed that globalization enhance the communication and cooperation of the world and make us not isolated. This essay will begin with the benefits and drawbacks of its effect on the world from three angles which are economy, business and culture. At the next section, it will indicate the benefits of globalization to the media field. It is impossible to avoid to talk about economic in any topics. The beginning of globalization is the combination of economic (Stephen Harper, 2006). Economic globalization started after the Second World War: trade contacts and mutual investments among developed countries gained great development, various international economic mechanism began to formulate, and a great many developing countries entered the international economic system, as a result, economies of different countries became inter-infiltration and interdependence, tending to be a whole(Fang Xianli, 2003). In the globalization trend, a prosperity never seen before appeared in the economic field of the world. More economic cooperation happened amount some countries and more rapidly economic increase appeared in this period. However, we cannot ignore that the higher economic risk is a concomitant of the economic globalization. Because the economic markets of each countries are affected by each other and once one market blow up the crisis others will be impacted on. International business is most close to our life which means we can get benefit from it every day. We know many multinational corporations include fast food companies McDonald's and KFC, vehicle manufacturers such as General Motors and Toyota, consumer electronics companies like LG and Sony, and energy companies such as ExxonMobil and BP. Most of the largest corporations operate in multiple national markets. Fortunately, because of these multinational corporations, consumers gain more choices when they choose products. It means we can get more suitable, graceful, and well-content products in the more reasonable prices. It is really a fantastic situation for consumers but on the other hand it may be a nightmare for the native business and workers. There is a present investigation suggest that multinational companies lead to a serious unemployment and big rap between richer and poor in china. And it also claim that the decade which these companies entered into china market is just the period which china suffered from the poverty, unemployment and wealth gap (Global entrepreneur,2003). When connected globalization to culture, different from the fields I mentioned before, there are often many opposed voices appeared on anywhere of the world. Many people believe that the drawbacks of cultural effects by Globalization are much more than the benefits and they even gave the culture globalization a new name “Cultural Imperialism” (David Rothkup, 1998). It is true that there are about 7000 different language in the world now and at least half of them will disappear in this century. In another words, today about 2800 kinds of language can be spoken by less than 2500 persons and a kind of language disappear every two weeks (David Harrison, 2007). We cannot deny that it is the results of globalization. However also we cannot ignore the positive impacts of it. Actually, the reason of why so many languages being disappearing is just the native speaker’s choices. They can get more benefits when they use the language which is more popular, and it will improve their life standard. So it can be say that it looks like the weakening of culture but the people get more real benefits. We want to protect the diversity of culture but we have no right to enforce others to give up themselves’ choices. The globalization brings an unprecedented uniform market to the world. Base on this market, media receive the unprecedented opportunity. Every fields, such as finance, manufacturing, education and so on, need the support of media when they develop the markets in any other counties. This offered a mass of job opportunity to media industry and encouraged more genius devoting into this field. It makes media industry full of inspirit (Cheng Jinglei, 2006). What is more, it enhance the culture communication and reach a mutual understanding between different countries. In another words, the globalizational media is a significant power to improve the peace of the world. However, we should also notice that like other industry globalizational media also bring some problem which is often very serious. In the worldwide opened environment, many multinational corporations occupied the market easily, so they have the power to engraft some concepts to the local people. Unfortunately, sometimes these concepts are not really fair so it makes people confused when they receive different information to the same topic. Conclusion: Globalization is a trend which nobody can prevent. And generally, most people can get benefit from it but we cannot ignore the negative impacts of it. And the most important issue is we should support the globalization and reduce the drawbacks of it.